“IF IT DOESN’T SELL, IT ISN’T CREATIVE” - DAVID OGILVY
WE tv
Launched the network’s social presence by establishing strategy & voice, building and maintaining awareness, and galvanizing fan loyalty. Expanded WE tv’s library of social content through development of editorial and video series for wetv.com.
Created customized influencer campaigns around tentpole series for key Warner Media + Discovery Communication properties to drive awareness among current and potential audiences of tune-in on linear and streaming platforms.
Created and evolved social strategies for iconic snack brands while supporting new product launches, adapting traditional creative campaigns for social properties, and supporting brand awareness through grass roots initiatives.
Successfully established ZENTOA’s social media channels, generating awareness to drive initial sales growth and brand awareness through social first content and follower growth tactics.
Positioned AUA as the premier Caribbean medical school by building stronger brand awareness and engagement with prospective students and the current AUA community through social-first content.
Evolved social strategy and developed a more robust brand persona through trending social content and tongue-and-cheek humor to grow brand awareness and loyalty to ultimately drive sales.
“IF IT DOESN’T SELL, IT ISN’T CREATIVE” - DAVID OGILVY
WE tv
Launched the network’s social presence by establishing strategy & voice, building and maintaining awareness, and galvanizing fan loyalty. Expanded WE tv’s library of social content through development of editorial and video series for wetv.com.
WARNER MEDIA + DISCOVERY
Created customized influencer campaigns around tentpole series for key Warner Media + Discovery Communication properties to drive awareness among current and potential audiences of tune-in on linear and streaming platforms.
CAMPBELL’S SNACKS
Created and evolved social strategies for iconic snack brands while supporting new product launches, adapting traditional creative campaigns for social properties, and supporting brand awareness through grass roots initiatives.
ZENTOA
Successfully established ZENTOA’s social media channels, generating awareness to drive initial sales growth and brand awareness through social first content and follower growth tactics.
AMERICAN UNIVERSITY OF ANTIGUA
Positioned AUA as the premier Caribbean medical school by building stronger brand awareness and engagement with prospective students and the current AUA community through social-first content.
LORISSA’S KITCHEN
Evolved social strategy and developed a more robust brand persona through trending social content and tongue-and-cheek humor to grow brand awareness and loyalty to ultimately drive sales.