WARNER MEDIA + DISCOVERY COMMUNICATIONS CAMPAIGNS

trvl channel’s ghostober campaign

Created excitement around Ghostober and its affiliated shows by developing live, buzzworthy activations to entice TikTok to promote and drive fans to engage with the brand in real time.

hgtv’s lil jon wants to do what?

Drove awareness and viewership for HGTV’s Lil Jon Wants to Do What? through unique influencer activations that tapped into Lil Jon’s pop culture trends, catering to current and potential audiences to showcase the variety of programming on HGTV.

ID’s crime scene confidential

Capitalizing on the pop culture relevance of Crime Scene Confidential’s premiere episode about Casey Anthony, we executed an influencer campaign whose content drove awareness, generated interest and drove linear tune-in and streaming viewership.