WE tv DIGITAL STRATEGY & CONTENT
BRAT LOVES JUDY SERIES PREMIERE LAUNCH
Created buzz and drove tune-in of Growing Up Hip Hop’s spinoff, Brat Loves Judy, creating social-first, dynamic content which tapped into Black culture, the LGBTQ+ community, and existing and new audiences.
growing up hip hop series premiere launch
Created and executed the social media and digital campaigns to drive tune-in to the series premiere and traffic to wetv.com.
misster ray’s reality wrap
Developed and produced an award-winning series of recap videos with WE tv’s first digital talent, Ray Cunningham.
social creative & design
Established branding guidelines for social creative and creative directed the development of social content and design based on marketing campaigns, historic data and best practices.
WE tell all
Conceptualized, launched and wrote for wetv.com’s award-winning pop culture blog which keeps fans in the know on their favorite network talent.