WE tv DIGITAL STRATEGY & CONTENT

BRAT LOVES JUDY SERIES PREMIERE LAUNCH

Created buzz and drove tune-in of Growing Up Hip Hop’s spinoff, Brat Loves Judy, creating social-first, dynamic content which tapped into Black culture, the LGBTQ+ community, and existing and new audiences.

growing up hip hop series premiere launch

Created and executed the social media and digital campaigns to drive tune-in to the series premiere and traffic to wetv.com.

misster ray’s reality wrap

Developed and produced an award-winning series of recap videos with WE tv’s first digital talent, Ray Cunningham.

social creative & design

Established branding guidelines for social creative and creative directed the development of social content and design based on marketing campaigns, historic data and best practices.