CAPE COD CHIPS STRATEGIC DOCUMENTS

 
 
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2018 PLAYBOOK & PERSONA DEVELOPMENT

Developed brand persona & tone to align with insight driven content pillars to assist in content creation and design.

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#CAPECODSEASON


Re-launch the summertime campaign, while exploring ways to continue to inspire UGC and brand awareness.

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2018 fall ON-LOCATION SHOOT


Planned and orchestrated the brand’s on-location shoot to capture monthly and evergreen concepts.