CAPE COD CHIPS STRATEGIC DOCUMENTS
2018 PLAYBOOK & PERSONA DEVELOPMENT
Developed brand persona & tone to align with insight driven content pillars to assist in content creation and design.
#CAPECODSEASON
Re-launch the summertime campaign, while exploring ways to continue to inspire UGC and brand awareness.
2018 fall ON-LOCATION SHOOT
Planned and orchestrated the brand’s on-location shoot to capture monthly and evergreen concepts.